Summer Reading IV

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Let’s continue our laid-back August tempo with another brief quiz you just might ace. Make your picks.

1. Now that I have pored/poured over the materials you sent me, I feel more confident about my interview next week.
2. The idea of Lauren mentoring Phil is moot/mute now that she’s been transferred to sales.
3. I can’t say we are all together/altogether pleased about losing Lauren to the sales team.
4. Your selection of Todd to head the project shows me you are trusting/trustworthy.

The answers

1. Reading or studying intently has nothing to do with pouring. When we do that, we pore.

2. The verb mute means to silence, and the adjective mute means silent. But if something is no longer relevant (or it’s debatable), it’s moot.

3. This one’s a close call. All together conveys unity. (“We are all together on meeting at noon.”) But when we mean “wholly” or “in total,” we want the word altogether. (“That is an altogether different matter.”)

4. If Al trusts Zelda, he finds her worthy of his trust (trustworthy). At the same time, we can infer that Al is a trusting fellow.

In addition to presenting workshops on writing in the workplace, Norm Friedman is a writer, editor, and writing coach. His 100+ Instant Writing Tips is a brief “non-textbook” to help individuals overcome common writing errors and write with more finesse and impact. Learn more at http://www.normfriedman.com/index.shtml.

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Summer Reading III

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Remaining in vacation mode, let’s look at a few more word pairs and a chance to ace another quick quiz. Make your choices.

1. If no one is adverse/averse to extending the meeting, let’s tackle one more item.
2. My grandfather helped nine members of his family emigrate/immigrate to America.
3. Laurie lead/led her team to victory in the final two games of the playoffs.
4. I spotted my cousins cheering with hoi polloi in the left field bleachers/hoi polloi in box seats behind home plate.

The answers

1. Maybe this one’s too tough for summertime. It’s challenging because adverse and averse are both adjectives conveying opposition, but adverse always refers to things (adverse weather, adverse reaction) while averse always applies to people’s attitudes (averse to driving there alone) – and we always see it followed by “to.” So the right choice in #1 is averse.

2. When we immigrate, we come into a country. When we emigrate, we leave. So the answer to #2 is immigrate. An easy way to remember the distinction is that immigrating is the act of coming in; when we emigrate, we exit.

3. The past tense of the verb lead, of course, is led, but this error crops up surprisingly frequently – perhaps because led and the metal, lead, are pronounced the same way. So it’s Laurie led.

4. Hoi polloi may sound as if it refers to the upper crust (or those who think they are) because it reminds us of hoity-toity, but hoi polloi is Greek for the many, or the masses. So hoi polloi are more likely to sit in the bleachers.

Note also that because hoi polloi means the many, we don’t need the in front of hoi polloi, although using the is not considered a serious error. Relax.

In addition to presenting workshops on writing in the workplace, Norm Friedman is a writer, editor, and writing coach. His 100+ Instant Writing Tips is a brief “non-textbook” to help individuals overcome common writing errors and write with more finesse and impact. Learn more at http://www.normfriedman.com/index.shtml.

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Summer Reading II

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Continuing our relaxed pace for the last full month of summer, here is another brief quiz. Make your choices.

1. Jill’s poetic captions exquisitely complement/compliment Jerry’s gorgeous photographs from their Canadian Rockies vacation.
2. I love the pieces I bought at the auction, but I am putting them in different rooms because they don’t seem complementary/complimentary.
3. Most of Cal’s interests are sedentary (e.g./i.e., reading, doing crossword puzzles, and playing chess and bridge).
4. The Little League games are too often marred by embarrassing behavior (e.g./i.e., parents berating the umpire).

The answers

1 & 2. We usually want the “i” word, as in “She paid me a compliment” or “These tickets are complimentary.” But when items fit together well or enhance each other, we want the “e” word. Therefore, the answers to 1 and 2 are “complement” and “complementary.”

An easy way to remember the distinction is thinking of the word “complete.” When we want the word that signifies completeness, we want the “e” word.

3 & 4. Both of these abbreviations come from Latin, but don’t worry. The two tricks at the bottom provide a really easy way to remember this distinction, too.

We get “e.g.” from the Latin exampli gratis (“for the sake of example”) and “i.e.” from the Latin id est (“that is”). So when we are providing an example, we can set that up with “e.g.,” and when we are clarifying, we can set that up with “i.e.” Therefore, we want “e.g.” in #3, where we are giving examples of Cal’s sedentary interests, and “i.e.” in #4, where we meant the parents’ yelling is the bad behavior, not that it is just one example.

And recognize that we don’t ever have to use these Latin abbreviations. We can just stick to English and write out “for example” or “for instance” instead of “e.g.” and “that is to say” or “in other words” instead of “i.e.”

The two tricks

If you do want to use “e.g.” and “i.e.” once in a while, these coincidences may come in handy: Imagine you were pronouncing “e.g.” as if it were a word. It would sound like “egg,” right? And the beginning of the word “example” sounds like “egg.”

As for “i.e.,” pretend it stands for “in essence.” It doesn’t, but when we use “i.e.” correctly, that’s precisely what we mean.

In addition to presenting workshops on writing in the workplace, Norm Friedman is a writer, editor, and writing coach. His 100+ Instant Writing Tips is a brief “non-textbook” to help individuals overcome common writing errors and write with more finesse and impact. Learn more at http://www.normfriedman.com/index.shtml.

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Summer Reading

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Let’s mark the beginning of the last full summer month with some light subject matter. Grab a lemonade and tackle August quiz #1. Select the correct word.

1. I blame all the back-and-forth email as the (principal/principle) cause of the mix-up.
2. The company’s (principals/principles) are deadlocked on where to build the new headquarters.
3. Once Olivia caught on to solving (principal/principle) and interest problems, she started loving math.
4. The (principals/principles) handed down to us by our country’s Founding Fathers are a precious gift.
5. The school system’s superintendent should have made this call, not the middle school (principal/principle).

The answers

“Principal” can be used in several ways, including as a noun meaning the head of a school, one of the heads of a company, the lead performer in a dance or play, and a sum of money. As an adjective, “principal” means “main” or “chief.”

We use “principle” in just one way: as a rule or basis of conduct.

Therefore, the only time we want “principle(s)” is in #4.

Now get back to building that sand castle.

In addition to presenting workshops on writing in the workplace, Norm Friedman is a writer, editor, and writing coach. His 100+ Instant Writing Tips is a brief “non-textbook” to help individuals overcome common writing errors and write with more finesse and impact. Learn more at http://www.normfriedman.com/index.shtml.

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Watch Your Step II

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Last week we discussed a few handle-with-care issues pertaining to the word “impact” – including the irony that although the word seems inherently compelling, it can be vague. Now let’s look at examples of two other commonly used adjectives that don’t always fully deliver.

Unique

Consider these two sentences.
1. We saw a unique play last night that involved the audience in creating the ending. Yeah, that sounds like a one-of-a-kind theatrical experience, all right, so calling the production “unique” seems warranted and clear.

2. Of all the homes we looked at, the property on Lilac Lane struck us as particularly unique. Here, “unique” is not as effective. Why was the property “unique”? Did it have an unorthodox floor plan? A surprisingly expansive yard given the home’s modest square footage? We need to be mindful that merely saying something is unique can be incomplete.

Meaningful

Now consider this sentence.
After the panel discussion, the mayor closed with some meaningful remarks. What did the mayor say? Something inspirational? Something laudatory about the panel? Something deeply personal? We know the mayor’s remarks were worthwhile, but we don’t know why.

(Incidentally, note that “meaningful” can be used in a slightly different way: When our boss announced that a new project would be discussed at the next meeting, Nick shot Carol a meaningful look. Hmm. Once more, we don’t know all the sentence implies, but we can infer that Nick and Carol probably have had a conversation relating to the coming announcement. His look was full of meaning.)

Postscript: Did you catch the glitch?

I set a trap for you. Did you notice the phrase “particularly unique”? Remember, because “unique” means one-of-a-kind, putting an adverb in front of it like “particularly” or “very” makes no sense. “Unique” is an absolute word, like “perfect.”

But – sorry for the hairsplitter – we can put a word like “truly” in front of “unique” or “perfect” because “truly” does not express degree. It signifies that we are being literal.

In addition to presenting workshops on writing in the workplace, Norm Friedman is a writer, editor, and writing coach. His 100+ Instant Writing Tips is a brief “non-textbook” to help individuals overcome common writing errors and write with more finesse and impact. Learn more at http://www.normfriedman.com/index.shtml.

 

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Writing with “Impact”

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“Impact” is a highly useful, compelling word, but it requires some special handling. Let’s examine four issues.

1) “Impactful” is in the dictionary, but it made its appearance there relatively recently, and some folks consider it nonstandard. You may want to avoid “impactful” for a few decades to see if it gains full acceptance.

2) “Impact,” on the other hand, is universally accepted, but it is often vague. In “The new batting coach has made an immediate impact,” for example, we need more information. Are several players showing more patience at the plate? Are they hitting for more power? Did they get better at bunting?

We can explain the coach’s impact in the next sentence, or, more efficiently, write something like this: “The new batting coach has made an immediate impact on several players’ ability to hit to the opposite field.”

3) Notice also that if we use “impact” as a verb, instead of as a noun as in #2, the clarity issue doesn’t go away. For example: “The recent staffing changes have impacted our budget.” “Impacted” how? Did the changes relieve budget problems or strain the budget? Whichever it is, that’s what we should specify.

4) And there is another reason to think twice about using “impact” as a verb. Many experts reserve the verb for a physical impact, as in, “The rocket shell impacted the south wall of the factory.”

So if you want to avoid the verb “impact,” except when you’re referring to a collision, here are two solutions:
• Use the phrase “make (made) an impact”: Mrs. Foster made an indelible impact on her third-grade students.
• Substitute “affect”: Mrs. Foster dramatically affected her third-grade students.

Just be aware that when we use one of these solutions we will generally still want to specify how the students were changed. (Did Mrs. Foster give the students a permanent aversion to public speaking? Let’s hope her impact was more on the lines of instilling a lifelong love of reading and writing.)

In addition to presenting workshops on writing in the workplace, Norm Friedman is a writer, editor, and writing coach. His 100+ Instant Writing Tips is a brief “non-textbook” to help individuals overcome common writing errors and write with more finesse and impact. Learn more at http://www.normfriedman.com/index.shtml.

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A Matter of Degrees

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Each of these sentences expresses comparisons – and each can be improved. What edits would you make?

1. Ruth is one of the most passionate, creative, and wisest committee chairs we have had.

2. Of High Street or Lincoln Road, which would you say is the quickest route to the stadium?

3. Ever since 2006, our monthly sales figures have been climbing exponentially.

4. Smith kept the Cardinals in check through three innings, but in the fourth they literally buried him.

1. We can do better than “most passionate, creative, and wisest.” If “most” modifies the first two adjectives, consistency dictates that it also links to “wisest,” but, of course, “most wisest” is not what we want to say. The solution? We can often fix this problem simply by changing the order: “… wisest and most passionate and creative.”

2. How many routes are we mentioning? Two. When comparing two items, we want the comparative form of the adjective, not the superlative. So the recommended edit is changing “quickest” to “quicker.” (This error commonly crops up when parents refer to a child as their “oldest” or “most musical” when they have just two children. So it should be “older” or “more musical.”)

3. Saying something increased “exponentially” grabs our attention, but that statement is frequently inaccurate to a mathematician. To be truly exponential, the amount of growth has to increase each time (e.g., 1, 2, 4, 8, 16). Another example is the way compound interest grows. Perhaps monthly sales could meet that criterion for a short time, but doing so for 120 straight months is unlikely.

4. We need to watch out for using “literally” when we are being figurative, as in “literally laughed my head off.” Saying the team “buried” the pitcher is colorful enough.

In addition to presenting workshops on writing in the workplace, Norm Friedman is a writer, editor, and writing coach. His 100+ Instant Writing Tips is a brief “non-textbook” to help individuals overcome common writing errors and write with more finesse and impact. Learn more at http://www.normfriedman.com/index.shtml.

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Priorities II

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As promised, here is the continuation of last week’s post about the many writing goals that start with “P.” We have already noted that we want our writing to be precise in language choices and pointed in organization. We benefit from a patient approach because just a bit of planning before we start writing yields many pluses, such as bullseye subject lines and effective organization of otherwise unwieldy content. And we want to aim for documents that are both professional and personable.

Now let’s consider a few more “P” objectives.

Practicing politeness. Because so much information today is exchanged via email, we need to keep in mind that many of our emails should emulate the courtesy of letters. The stark difference between the two should be that one is delivered by the post office while the other is delivered electronically. The difference should not be cordiality vs. curtness.

Readers often react more to who is writing than what is being conveyed.

Projecting partnership. Our tone is always enhanced when we write with a we’re-in-this-together air. For example, instead of using “ASAP,” which can sound demanding (and isn’t specific), we’re wise to write something like “I hope you can get me those figures by 3 so I can include them in the handout for the meeting. Thanks very much.”

Projecting personality. Just because we are aiming for efficiency whenever we write, that doesn’t mean we should denude our messages of any humor, irony, clever asides or other color that comes to us naturally.

Many of us operate under the misapprehension that we shouldn’t “write the way we talk,” but that approach cheats our readers. Sure, our writing should should be more graceful and contain fewer errors than our speech, but our readers should hear our personality.

Postscript

Two more “Ps” to be aware of – as traits to avoid – are pessimism and perfectionism. You know the old saw: “It’s not a problem; it’s an opportunity.” We never want to mislead, but if we can emphasize the positive, we should. No one looks forward to emails from Debbie Downer.

And striving for perfection is too high a standard – a goal that often leads to procrastination. We all make mistakes, so the goals should be (1) proofreading carefully enough to avoid errors that will distract the reader and rob of us credibility and (2) continually expanding our awareness of common mistakes. That’s a practical approach that pays off for us and our readers.

In addition to presenting workshops on writing in the workplace, Norm Friedman is a writer, editor, and writing coach. His 100+ Instant Writing Tips is a brief “non-textbook” to help individuals overcome common writing errors and write with more finesse and impact. Learn more at http://www.normfriedman.com/index.shtml.

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Priorities

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You may have noticed how many of our writing objectives start with “C,” such as clarity, correctness, conciseness, consistency, and creativity. We can even add credibility and confidence, the outgrowth of continual improvement in mastering those goals.

But have you ever thought about all the “P” words that play a pivotal part in our writing effectiveness? Here are a few:

Precise. Previous posts (e.g., http://www.normfriedman.com/blog/precision/ and http://www.normfriedman.com/blog/precision-encore/) have focused on the priority of making sure our language isn’t generic. Was a colleague’s comment “great” or maybe “incisive,” “diplomatic,” or “gutsy”? Are we extolling a “tremendous” client or one that’s unusually “loyal,” “flexible,” or “fast-growing”?

Using language more precisely markedly lifts the quality of our communications while making writing more fulfilling.

Pointed. Outstanding examples of the power of highly focused writing can be found daily in our email subject lines. Which of these conveys the most? “Conference.” “Conference problem.” “Need new conference speaker.” With the last subject line we’ve helped the recipient prioritize our email, and we can accelerate the message portion by immediately explaining why the speaker needed to cancel or suggesting a replacement. What would have required an entire sentence has already appeared in short form in the subject line.

Identifying the essence of what we want to say and expressing it right away enhances clarity and leads to briefer messages.

Patient. Deferring immediate gratification by taking a few minutes to plan our message winds up being highly efficient. As noted, a carefully composed subject line saves us time in the end. And when we are dealing with a complex document, taking a few minutes to organize the elements – on paper or on our computer screen – yields more coherent messages while reducing all that cutting and pasting.

Professional and Personable. Whether we are composing an email, memo, report, or proposal, we generally want our tone to be friendlier and more natural than the writing in a textbook – and more polished than the writing in a text message. We don’t want to bore our readers with stuffy language, and we don’t want to distract them with silly errors or the wrong tone.

Postscript

Nest week, we’ll cap this topic with a few more P-words in another painstakingly prepared post.

In addition to presenting workshops on writing in the workplace, Norm is a writer, editor, and writing coach. His 100+ Instant Writing Tips is a brief “non-textbook” to help individuals overcome common writing errors and write with more finesse and impact. Learn more at http://www.normfriedman.com/index.shtml.  

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Bringing Your “A” Game

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On occasion, I’ve referred to the “alarm system” each of us should continually expand to catch writing errors. Or if you prefer a different metaphor, you may want to make sure your “antennae” are properly tuned. Here are a few examples of the many routine traps we want to spot when we’re editing and proofing.

Typos in the subject line. It’s easy to pore over the message part of an email but forget to check the subject line for errors. Set a mental alarm that reminds you to check the subject line before you hit “send.”

Death by autocorrect. We need to have a sixth sense about writing something odd that may get changed by overactive software. The last two errors I’ve seen (belatedly) in my own writing stemmed from not having this alarm engaged. One was the spelling of an organizational name based on a different language. Autocorrect changed it to “English.” Thanks a lot. The other was a Workin’ on it subject line. That got changed to Working’ on it. Ugh.

Imperfect use of parentheses. You don’t have to do what I do, but when I proof my work and encounter a parenthesis, I stop reading for a moment and skip ahead to make sure the closing parenthesis is there. It’s easy to forget to finish that job.

A related item is checking the order of the ending parenthesis and another punctuation mark. Note the difference:

This Thursday, we’re driving to New York for a long weekend (originally scheduled for last month).
This Thursday, we’re driving to New York for a long weekend. (The trip had been set for May, but by waiting we’ll get to see more family.)

The order is logical. When just part of a sentence is parenthetical, the ending punctuation goes outside the parentheses. When an entire sentence is parenthetical, we first end the sentence with a period, question mark, or exclamation point and then close the parentheses.

Mistakes in making last names plural or possessive. The rules on this aren’t hard, but many of us give in to strange impulses like sticking an apostrophe in a last name when all we’re doing is pluralizing it. So during the NBA playoffs I saw this blurb: I apologize for the fan who was harassing the Curry’s. Nope. That spelling would be correct if we’re referring to Steph Curry’s airborne mouthguard, but if we’re simply referring to more than one Curry, they are Currys.

Your “A” Game

Cutting down on writing errors should get progressively easier. The trick is developing an extensive alarm system or finely tuned antennae that alert us to potential problems.

In addition to presenting workshops on writing in the workplace, Norm is a writer, editor, and writing coach. His 100+ Instant Writing Tips is a brief “non-textbook” to help individuals overcome common writing errors and write with more finesse and impact. Learn more at http://www.normfriedman.com/index.shtml.  

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